La SMAF is the creative open studio of Renaud Gaultier. It provides support and means to art works in various contexts. The purpose is to share the questioning of the western project for our world. La SMAF stands for Sense-making-Metaphoric-Artefact-Firm as a signature for a real change in mind, space and time. La SMAF, for Sense-making Metaphoric Artefact Firm, acts as an artist-company that travels from place to place to create new situations related with people, nature, cities and things.
In a political and socio-economic context of globalized transition, despite a mainstream propaganda, technological advances are no longer sufficient to solve the problems human beings have created. Progress is not the only mindset of current societies even in western countries anymore. Besides, governance by numbers has showed its limits in economic and social development, probably because no institution can run interdependent issues at the convenient scale. Meanwhile, previously viewed as the only solution in a postmodern world, Corporate Management and Public Policy Management face situations of uncertainty to which they are not always prepared and therefore shift to more and more performative actions in an injunctive way. Some people try to resist to what they perceive as a chaos to come, either battling for their rights, or inventing new social and collective forms for work, or even reviving fantasy identities, or go to political and religious archaic wars. There is no fate in these.
For Renaud Gaultier and his friends of La SMAF, the context of ecological, social and globalized transition implies art experimentation of new forms with new processes. It implies to analyze a situation, as a its realities and potentialities in order to interpret its signs and forms, gather it and to propose an artwork, individually or collectivelly produced and made.
To bring out, implement and sustain by art any change or innovation project, that concerns a territory, an organization or a company.
La SMAF is a contemporary artist-company whose goal is to turn a situation (territory, community, organization, social artifact, signature, collective identity, business model, value chain, competence network, knowledge base) into a common transformative artwork.
La SMAF gathers friends and experts with solid academic background and successful experience in art and design project management. Our company is able to train and support those who wish to engage themselves in an change process through art.
Feel, Make, Think and Share for a real Change
Conception, research and action, training and production: Renaud Gaultier and La SMAF designs, develops and realizes situated actions on its own initiative or upon request from organizations of all types, local authorities, public institutions companies and non-profit organizations, which question the meaning of their action and wish to define, adopt or implement an innovation, change or mutation policy.
Change the environmental, social, economic and industrial situation through art and design, involving technical innovation, social and managerial change operations.
Engage networks of actors in a visible and appropriate project for a change.
Take part in the change of organizational and territorial identities.
La SMAF is an artist-company who can also design, organize or take part in art events to mix artefacts from art, science and management. Thus, La SMAF produces participatory art events where it is invited to do so or when it seems necessary .
TYPES OF OPEN ACTIONS
Common artwork: design, production, exhibition and communication of a common artwork from the census and analysis expertise of the situation and the acquisition of knowledge.
Innovation policy: watch, training, design, implementation and animation of an innovators network.
Set-up of incubators, FabLabs and “third places”.
Cross-media organizational portrait: organization, actors, places, objects, techniques, processes, knowledge.
Art Seminars: participatory art projects, happenings, theoretical and practical lectures.
The approach of Renaud Gaultier and La SMAF is resolutely interdisciplinary, experiential, cooperative and is open to diverse audiences. It relies on the work of researchers in Management Sciences, Humanities, Art and Design on themes related to public policies, innovation, entrepreneurship and organizations’ mutations.
S.A.S. La SMAF, La Sense-making Metaphoric Artefact Firm
(The creative studio of Renaud Gaultier)
2, rue Chomel 75007 PARIS - France
26, rue Traverse 29200 BREST. Brittany - France
Hello, it's a transition time ! Let's feel / make // think /// share //// art & facts !
"Ce n'est pas le monde qui est immense mais notre résistance à oser ce monde"